The COVID-19 pandemic forced businesses, for better or worse, to rethink how they operate and serve their clientele. In some cases, it allowed individuals and companies to take ownership of establishments that could not endure being out of business indefinitely.
Under new management and ownership, Library Square Sports Bar and all of its operations were absorbed by a former customer willing to revive this iconic Vancouver sports bar. With that in mind, a new brand identity was created to support the business’s new marketing goals and address the challenges it faced. Many branding assets, including food and beverage menus, coasters, visual content for screens, QR codes, signage, and an updated website, were recreated to restart operations right away.
To create a new brand identity that can thrive offline & online and accurately reflects the indoor experience of Library Square Sports Bar while providing the staff with assets to run their operations smoothly and safely. By updating all of its business profiles and platforms we aim to bring back the regular clientele, attract new potential customers, be ready to take online orders, accept small and large reservations, and continue to be a go-to location for sports, craft beer, and entertainment in the Metro Vancouver Area.
