The Fitness industry has been on the rise in Vancouver for many decades attracting casual customers that would like to improve their physical wellbeing all the way to more dedicated enthusiasts who spend a considerable amount of time and resources in their fitness activities. This has motivated new businesses to join this attractive market in an attempt to compete with already stablished local brands.
Invictus Fitness Lab is a new fitness and wellness business aiming to attract a younger market with tailored made programs and expertise in many disciplines. That being said, as a new up-and-comer business, Invictus Fitness Lab was in need of visual assets to help promote its numerous services and the opening of its Downtown location in their online and offline platforms. Not only these assets will help them build brand legitimacy and trust but will also help their further development of their brand and their efforts to grow the local market.
To create the visual backbone of a new brand that is ready to start operations, starting with one location, but aiming to grow and spread regionally in B.C. Thoughtful considerations were taken while developing Invictus Fitness Lab branding assets focusing on visual decisions to attract their desired audience and position their brand in the market.
